Helianthus | Website
Challenge
As a User Experience Designer, I was brought on board by Helianthus to create a website that would attract more clients and improve their online presence. Working with their existing brand and logo, I utilized Webflow to design a clean and user-friendly website that would be easy for potential clients to navigate.
Approach
To ensure the website would be effective, I conducted a thorough competitor analysis and found that a more hands-on approach was needed, including the use of flyers and increased online presence. I designed a range of flyers targeted at different user groups and created an Instagram campaign to help promote the business.
Tools & design solutions
Throughout the design process, I utilised a range of tools and techniques, including Figma for the flyer designs, research methods to understand the target user groups, and Webflow for the website design. After several rounds of evaluation, the final design was accepted by the client.
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Results
While the website was initiated by the client, I recommended the use of additional platforms such as flyers and word of mouth to help drive traffic to the site. With these efforts in place, Helianthus has seen an increase in traffic and interest from potential clients.
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Link to website: https://www.helianthuskert.hu/